Should you have a Facebook business page?
Facebook now has 2 billion active users. So, yes, you should have a Facebook business page.
The problem has always been how to reach those users through your page. The old advice of posting consistently to show up on your follower’s news feeds seems to be dated now. According to this article, there’s no point in having a business page unless you’re going to pay to boost your posts: R.I.P Organic Reach on Facebook.
Boosting a post can be inexpensive – you set the budget that you want to pay. And you can target your demographic.
Start by creating your Facebook business page from your personal account.
You can find “Create Page” under the down arrow at the top right of the toolbar. You’ll have to choose a category. Most businesses will fall under the “Company or Organization” category unless you have a brick & mortar storefront.
Once you’ve created your business page, you can add your logo or head shot as a profile photo, an image of your business or profession as a cover photo, and fill in additional information about your business.
Facebook now allows you to list services on your business page:
“… the new Services section enables professional services businesses to showcase a list of their offerings at the top of their Page. So now, for example, a spa can add their services menu to their Page or highlight the line of products they sell, helping people get to know their business faster. And understanding the services and products a business offers is key to deciding to work with that business.”
Once you’ve completed your business page, here are the next steps:
- Invite people to like your page. Under “More”, select “Invite Friends”.
- Post consistently and try to use content that will engage your followers. Photos or links are a must. The more followers you get, the lower “reach” percentage you’ll get. As you get the hang of posting, you should consider paying to boost.
- Use hashtags in your posts so that people searching for those terms will find your page.
- Keep an eye on your insights and learn from the posts that get the most engagement.
Here’s an article with more detail: How to Create a Facebook Business Page.
SUBSCRIBE TO MY NEWSLETTER
Get the “Controlling the Chaos” Newsletter and receive a free PDF download
“Drowning in Email – A Lifeline for Communications Overload”
