Have you ever tried Instagram?
Instagram is an iOS or Android app for sharing photos and videos with “followers”. Those can be your Instagram followers or you can instantly post to Facebook, Flickr, Twitter, or Tumblr.
Instagram has filters that you can use to change and improve the look of your photos.
When you take a photo using the app, you’ll have a choice of filters to use. Here are some popular filters:
- The most popular is “Clarendon” which brightens, highlights, and intensifies shadows for color that pops.
- The “Gingham” filter is the opposite, giving you more an old-fashioned muted look.
- The “Juno” filter brightens and warms while still looking authentic.
- “X-Pro II” adds a vignette effect.
- “Valencia” warms without fading.
Here’s a photo shot in Bolinas, CA.
Here’s the photo using the “lo-fi” high-contrast filter.
Here it is using the “Kelvin” filter. It adds a warm tone.
Most users are under 35. If you have children or grandchildren, or you’d like to market to that age group, you should check it out.
Instagram is owned by Facebook and is also supported by advertising. Engagement rates for Instagram advertising are similar to that of Facebook. If you’re already advertising on Facebook and you’re targeting the younger demographic, it makes sense to also advertise on Instagram.
Without advertising, you can still gain followers by posting interesting photos.
Be sure to use hashtags so that users can find you. Here’s a good article on Instagram engagement for beginners: Building Your Instagram Account
Here’s how to get started: Getting Started.
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